Greenfield Global is a leading supplier of high-purity alcohols and specialty solvents to businesses across the world. In 2023, Greenfield Global sought to augment their existing brand with a brand system and infrastructure that could speak to their multiple divisions, where they could act independently but exist within a larger, cohesive parent brand. They also sought to differentiate themselves visually from their competitors. As part of Primer Grey, I led the efforts to create a construct from their already established logo system, color palette, and brand typography. While it was a challenge to adhere to tight parameters, the solution lay in creating a brand pattern derived from their secondary logo to add modernity to the brand and systematizing their color palette to create visual differentiators within divisions.