For over 70 years, E-Z Line has supported the petrochemical, pipeline, and construction industries with pipe support products and custom steel fabrication. In 2020, they sought to revamp their product catalog, which acted as a major touchpoint for potential new clients. As part of Primer Grey, I designed their catalog to feature editorial-style layouts and used it as a way to introduce new brand elements. New elements included a more vibrant “green,” industrial-feeling typography, and angular graphic motifs that mimicked the shapes of their product.