With a name like Wildflower Venue Management, owner Jill Brownfield sought to bring an adventurous spirit to the realm of venue management. “Rooting,” “growing,” and “blossoming” a venue were key phrases that made incorporating a flower into the primary logo a clear direction. The Indian blanket, with its brilliant colors, was the perfect guiding wild flower for the brand. The main logo incorporates its form and colors, and a strand of grass composes the ‘WVM’ monogram.