Weingarten Art Group is an art advisory firm based in Houston, Texas, that partners with clients and artists to plan, curate, develop, or manage art collections of any size and scope. In 2020, they engaged Primer Grey to design their Cultural Arts Strategic Plan for the East End neighborhood of Houston, which involved seven months of research, analysis and community outreach. The goal of the plan was to showcase the rich cultural history of the East End and provide a framework for cultivating the cultural landscape of the neighborhood over the next ten years. My approach for the 84-page publication was to highlight the many murals and Mexican roots of the neighborhood to give the plan a sense of place. This included influences of Mexican cut paper and traditional loteria cards for infographics, vintage lucheria-posters for textures, and the murals themselves for a bright and vibrant color palette.